About JetPath Consulting

 
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For tech companies, having a great product is not enough.

JetPath is a boutique consulting firm outside NYC that helps B2B tech companies stand out with go-to-market plans that include marketing, sales, partnerships, and holistic product launch strategy — with a particular focus on AI and data products.

References for Janet Giesen, Principal Consultant at JetPath

  • "Janet excels at B2B go-to-market and partnerships - and knows how to drive results. She built Shutterstock's API partner program from scratch to become a critical engine for the company, and accelerated our enterprise business and platform. She is an extremely valuable resource around enterprise marketing, operations, and capturing new growth opportunities for your business."

    Jon Oringer, Founder and Executive Chairman at Shutterstock

  • "Janet has a knack for building out new business areas and thinking end-to-end around what will make launches successful. She played a critical leadership role in planning, launching, and growing the Metallic SaaS business -- and always balanced big-picture strategy thinking with the operational details needed to drive outcomes. A particular area of expertise for her is structuring tech partnerships, of which we definitely took advantage. If you are looking for someone to help you drive high impact launches or partnerships look no further."

    Manoj Nair, GM of Metallic

  • "As a go-to-market strategy consultant, Janet led key initiatives, including Qlik’s brand and website relaunch—boosting homepage engagement by 64%—and the launch of Qlik Staige, our AI offerings. Her leadership in pipeline assessments across sales, marketing, and partners improved management and helped unlock millions in stalled opportunities. She brings a rare combination of intellectual rigor, business acumen, and a collaborative approach that drives results. Janet leaves every team stronger and more effective."

    Chris Powell, Chief Marketing Officer at Qlik

  • "From deal negotiations to co-marketing campaigns, Janet knows how to make tech partnerships work for all parties. She was a great thought partner for us in driving the Commvault and Microsoft Azure relationship when it came to high-visibility SaaS promotions and driving new cloud usage. In planning out new initiatives, she and her team always found creative ways to involve additional partners or incorporate competitive marketing tactics. Janet is a thoughtful and empathetic leader that I really enjoyed working with!”

    Jennifer McCrum, Global Director of Business Development and Alliances at Microsoft

  • “At Amex, Janet relaunched and more than doubled the revenue from the B2B affiliate partner program. She was also a key player in negotiating and implementing campaigns with our largest media and technology partners, some of them leveraging the Amex API. She’s reliable, collaborative, and provides sound advice. If you have the chance to work with her, take it!”

    Scott Koehler, former VP of B2B Growth Marketing at Amex, current SVP at Numerix

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